1ANON ATELIER
Getty Images “Elevated basics” are an overdone load, but Anon Atelier’s are really (really) good. Think white leather tanks, millennial pink mechanic jumpsuits, and an oversize denim hoodie redone in raw silk. Designers Alexa Chapman and Jess Stone may be the new kids, but they seem to know what’s up.
2EUGENIA KIM
Getty Images This accessory line was born from a bad haircut (really), when its namesake founder realized a good hat could make anything better. One CFDA Accessories award and several Instagram-famous hits later, Kim comes to NYFW with hats, handbags, and (we hope) more kitty knitwear!
3FRANCO LACOSTA
Getty Images Franco Lacosta was a male model turned reality show photographer with stints on The Bachelor and America’s Top Model. Somewhere along the way, he discovered he’s also a fantastic tailor, and started making bespoke suits for Italian magazines, Broadway stars, and Adam Lambert. Now Lacosta hits the women’s calendar for the first time this week. Bravo TV, you coming?
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4JUICY COUTURE by JAMIE MIZRAHI
Getty Images Their new creative director is a Hollywood super-stylist. Their new tracksuits give props to Maxine Waters. And their big debut is happening sometime on September 13. When? How? Stay tuned—whatever it is, you can bet it’ll be on Instagram ASAP. (And maybe also on A$AP. Honestly, with this creative team, who knows?)
5LOROD
Getty Images A little bit ‘70s, a little bit “seriously, why don’t I own that?” Lorod is big on topstitched cool and reworked workwear. The brainchild of Lauren Rodriguez and Michael Freels, this new range is already sold at Opening Ceremony, because where else can one buy a slim silk bowling shirt?
6LOU DALLAS
Getty Images In 2013, the artist Rafaella Hanley created Lou Dallas, a fictional babe with a fashion line that was soon labeled “boudoir punk” by fans. With top notes of Marie Antoinette and whiffs of art school garage bands, the line’s been an underground addiction for gallerinas and fashion academics. This week, it’s poised to break through with the Insta-girls, too.
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7MATTHEW ADAMS DOLAN
Getty Images He threw a “Bed In” for his first menswear collection, and has a vocal fan in Rihanna. But this international whiz kid (former home bases: New England, Switzerland, Sydney, Japan…) is on our radar for bell-bottoms, not buzz: his flawless denim drop-flares hint at a future lux streetwear empire. Nice pants, Mr. Dolan.
8PRISCA VERA
Getty Images If you say ciao to every slip dress in sight, you should know Prisca Franchetti. The Italian designer makes piles of silky, drape-y dream clothes in candy-colored palettes and cloud-weight fabrics. (Apparently, she’s also quite a daredevil on the slopes…)
9SOLACE LONDON
Solace London It's ironic that a brand named for safe havens is the one pushing boundaries, but designers Laura Taylor and Ryan Holliday-Stevens are in on the joke. They take simple concepts like monochrome cotton and drawstring outerwear, then twist and bias-cut their way to modern, unusual, and super-sexy takes on everyday clothes. The Brits hit NYFW soil for the first time this week, and gosh, we're excited. (But maybe not as excited as Net-a-Porter, who are selling some of the runway pieces right after they drop.)
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10SEZANE
Getty Images How’s this for see-now-buy-now: instead of staging a fashion week collection, Morgane Sézalory decided to debut her latest stuff in her new flagship store… and open it on the first day of NYFW instead. After their Madewell collection sold out tres vite, Sézane’s French girl staples should get a serious welcome stateside.
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