Skip to Content

10 Designers to Watch This New York Fashion Week

Who's on ELLE.com's radar this season.

By
New nyfw designers fall 2017pinterest
Courtesy

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

'Tis the season for The Next Big Things, and this crop of New York Fashion Week first-timers has major potential. From Katy Perry's stylist to the art world's worst kept secret, here are 10 new labels ready to break through the hype and into your 2018 wardrobe.

1

ANON ATELIER

Clothing, White, Shoulder, Neck, Sleeveless shirt, Dress, camisoles, Waist, Sleeve, Top,
Getty Images

“Elevated basics” are an overdone load, but Anon Atelier’s are really (really) good. Think white leather tanks, millennial pink mechanic jumpsuits, and an oversize denim hoodie redone in raw silk. Designers Alexa Chapman and Jess Stone may be the new kids, but they seem to know what’s up.

2

EUGENIA KIM

Clothing, Beauty, Lip, Fashion, Hat, Headgear, Fashion design, Outerwear, Textile, Fashion accessory,
Getty Images

This accessory line was born from a bad haircut (really), when its namesake founder realized a good hat could make anything better. One CFDA Accessories award and several Instagram-famous hits later, Kim comes to NYFW with hats, handbags, and (we hope) more kitty knitwear!

3

FRANCO LACOSTA

Clothing, Blue, Fashion, Pajamas, Outerwear, Electric blue, Visual arts, Trousers, Fashion design, Sportswear,
Getty Images

Franco Lacosta was a male model turned reality show photographer with stints on The Bachelor and America’s Top Model. Somewhere along the way, he discovered he’s also a fantastic tailor, and started making bespoke suits for Italian magazines, Broadway stars, and Adam Lambert. Now Lacosta hits the women’s calendar for the first time this week. Bravo TV, you coming?

Advertisement - Continue Reading Below
4

JUICY COUTURE by JAMIE MIZRAHI

Hoodie, Outerwear, Hood, Clothing, Product, Jacket, Font, T-shirt, Sleeve, Grass,
Getty Images

Their new creative director is a Hollywood super-stylist. Their new tracksuits give props to Maxine Waters. And their big debut is happening sometime on September 13. When? How? Stay tuned—whatever it is, you can bet it’ll be on Instagram ASAP. (And maybe also on A$AP. Honestly, with this creative team, who knows?)

5

LOROD

Jeans, Denim, Clothing, Leather, Jacket, Leather jacket, Textile, Fashion, Standing, Outerwear,
Getty Images

A little bit ‘70s, a little bit “seriously, why don’t I own that?” Lorod is big on topstitched cool and reworked workwear. The brainchild of Lauren Rodriguez and Michael Freels, this new range is already sold at Opening Ceremony, because where else can one buy a slim silk bowling shirt?

6

LOU DALLAS

Fashion, Fashion design, Runway, Fashion show, Fashion model, Performance, Event, Performance art, Dress, Performing arts,
Getty Images

In 2013, the artist Rafaella Hanley created Lou Dallas, a fictional babe with a fashion line that was soon labeled “boudoir punk” by fans. With top notes of Marie Antoinette and whiffs of art school garage bands, the line’s been an underground addiction for gallerinas and fashion academics. This week, it’s poised to break through with the Insta-girls, too.

Advertisement - Continue Reading Below
7

MATTHEW ADAMS DOLAN

Fashion, Event, Dress, Ceremony, Performance, Wedding,
Getty Images

He threw a “Bed In” for his first menswear collection, and has a vocal fan in Rihanna. But this international whiz kid (former home bases: New England, Switzerland, Sydney, Japan…) is on our radar for bell-bottoms, not buzz: his flawless denim drop-flares hint at a future lux streetwear empire. Nice pants, Mr. Dolan.

8

PRISCA VERA

Plaid, Tartan, Clothing, Pattern, Snow, Kilt, Winter, Textile, Design, Footwear,
Getty Images

If you say ciao to every slip dress in sight, you should know Prisca Franchetti. The Italian designer makes piles of silky, drape-y dream clothes in candy-colored palettes and cloud-weight fabrics. (Apparently, she’s also quite a daredevil on the slopes…)

9

SOLACE LONDON

Gown, Wedding dress, Dress, White, Photograph, Clothing, Bridal clothing, Bride, Photo shoot, Shoulder,
Solace London

It's ironic that a brand named for safe havens is the one pushing boundaries, but designers Laura Taylor and Ryan Holliday-Stevens are in on the joke. They take simple concepts like monochrome cotton and drawstring outerwear, then twist and bias-cut their way to modern, unusual, and super-sexy takes on everyday clothes. The Brits hit NYFW soil for the first time this week, and gosh, we're excited. (But maybe not as excited as Net-a-Porter, who are selling some of the runway pieces right after they drop.)

Advertisement - Continue Reading Below
10

SEZANE

Clothing, Dress, Red, Shoulder, Maroon, Sleeve, Fashion, Neck, Pattern, Street fashion,
Getty Images

How’s this for see-now-buy-now: instead of staging a fashion week collection, Morgane Sézalory decided to debut her latest stuff in her new flagship store… and open it on the first day of NYFW instead. After their Madewell collection sold out tres vite, Sézane’s French girl staples should get a serious welcome stateside.

Watch Next
 
preview for Elle Fashion
Advertisement - Continue Reading Below

Fashion

street style

16 Best Sneaker Deals from Amazon Prime Day 2021

maximilian davis

Maximilian Davis Is Redefining Hollywood Glamour

a person wearing a garment and sunglasses

The Best Effortlessly Chic Jackets for Summer

a woman posing for a picture

Get the ‘Palm Royale‘ Look With These Caftans

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below